Joanna-Lynn McBain (“JL”) – RYT, YTU, SPI


JL is an entrepreneur and fitness expert who has gained a strong reputation among both professional athletes and avid fitness enthusiasts for one simple reason: JL teaches by example and guidance. She is the proud founder and owner of JL Core Inc., an Ottawa-based fitness training company she started in 2012 which provides unparalleled results and commitment to clients.

JL brings 30 years of fitness experience to her inspirational and motivational work. She is fueled by working with others, including the Ottawa Redblacks, the Ontario Hockey League’s Ottawa 67’s, the Ottawa Fury soccer team, amateur and professional athletes, and individuals. She is a 1st place fitness model with the IDFA (International Drug Free Athletics), and winner of multiple fitness competitions, including 1st place in the Canadian Physique Alliance’s Master 35+ category.

Her unwavering passion is delivering personal and group fitness training sessions that inspire and motivate each of her clients to unlock the self assurance necessary to discover their core energy; that “x-factor” that drives them to succeed.

JL uses her personal and professional experience to guide people to build the confidence needed to trust their intuition and listen to their inner voice.  By believing in themselves, her clients now have what it takes to handle all that life has to throw at them.  Whether the goal is to increase strength, improve fitness level, or more fundamentally, to rediscover themselves, her clients hold the key to successfully achieving any of their goals.

JL is also taking peak fitness performance to a new level. The 30 Day 180 initiative is a book and a path, aimed at achieving physical transformation over 30 days through diet, exercise and recovery. It’s a book to prove everyone can reach their performance goals, packed with strategies to maximize workouts, performance recovery therapy and daily meal plans. JL doesn’t follow the rules when it comes to expression in her kitchen. Her style blends fresh flavours with inspiration and flair to inspire people to cook – the same outlook that JL CORE so successfully delivers to motivate people to action and peak physical performance.


JL Core Energy Studio, which opened in January 2012, is the home base where JL trains athletes for their sport, as well as individuals who have personal goals to reach.  JL is certified in various modalities of yoga such as Hatha, Power and YIN yoga.  JL is also certified in Yoga Tune Up.  She has combined all of this knowledge to create a comprehensive program called PRT (Performance Recovery Therapy) which combines mobilization exercises with the soft tissue conditioning of Yoga Tune Up® therapy balls in addition to Functional Range Conditioning (FRC) who’s primary focus is on mobility/joint strength and flexibility .  PRT can help heighten your sense of proprioception which in turn makes you aware of how you move so you can do what you do BETTER be it sports or in your regular day to day life.

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